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What’s New News...

What’s New Newsletter Vol. 129 “Good Marketing Takes Time”

Business-to-business (B2B) marketing can be a hard task sometimes because it regularly takes time for results to occur. In fact, it takes longer than it would in a traditional business-to-customer (B2C) marketing campaign. But the key to any marketing effort is being patient. Marketing, in essence, is all about experimenting and figuring out what works for your business. While there are many indus...

Announcement: Web Server Ma...

Announcement: Web Server Maintenance(Emergency)

Dear valued customer, Thank you for choosing Pacific Software Publishing, Inc. We are always looking to improve the services we offer you. As such, we will be conducting mail server update. There will be a period of about 10-15 minutes during which the website hosted by Dreamersi web server will not be able to access during the maintenance time below. The schedule is as follows: * USA Pacific Dayl...

The Difference Between Sales ...

The Difference Between Sales and Marketing

Sales and marketing are commonly used interchangeably in business, but they don’t mean the same thing. Sales and marketing work in tandem to increase revenue. When both strike a perfect balance, businesses benefit in the long run. So, it’s an understatement to say that those in sales and marketing can learn from each other. Although they are different, it’s not surprising that many people think th...

What’s New News...

What’s New Newsletter Vol. 128 “Delegating as a Small Business Owner”

As a small business owner, it’s hard not to want to be involved in everything. After all, it’s your company. So, it’s not surprising to learn that many entrepreneurs try to do it all on their own in the beginning. But no one can be good at everything. Running a startup involves many tasks that one person alone cannot tackle on their own. So, being able to delegate is an important skill business ow...

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Disabling TLS 1.0 and TLS 1.1

The reason for disabling TLS 1.0 and TLS 1.1 The TLS (Transport Layer Security) protocol is used for encrypted communications on the Internet, but vulnerabilities have been identified in TLS protocol versions 1.0 and 1.1. In order to improve security, we have decided to disable TLS 1.0/1.1 connections to our service systems. Under normal circumstances with modern browsers and operating systems, th...

How Voice Assistants Are Cha...

How Voice Assistants Are Changing Marketing

Are you one of the many people who use a voice assistant like Siri, Amazon Alexa, or Google Assistant? Insider Intelligence predicts that 123.5 million adults will use a voice assistant at least once a month in the U.S. this year. While this technology isn’t particularly new anymore, it is still rife with opportunities from a marketing perspective that many are unaware of as well as not taking adv...

PSPINC What’s N...

PSPINC What’s New Newsletter Vol. 127 “Boosting Employee Morale”

One of the secrets of building a productive team at work is focusing on boosting employee morale and encouraging employee advocacy. People like to feel appreciated, and the same applies when they’re at work. When working in a team, members want to know they’re heard and that they’re on the right track. Conversely, constantly criticizing your team for not doing things your way will lower overall mo...

How to Create a Brand

How to Create a Brand

A brand and a company, while used interchangeably, are not the same. A company is the name of an organization that engages in business activities, like producing and selling products. A brand, however, is about how people perceive your company through identifying brand attributes like your logo, name, and products. To remember the difference, think of it this way: a business owner, founder, and/or...

Announcement: Mail Server Up...

Announcement: Mail Server Update

Dear valued customers, Thank you for choosing Pacific Software Publishing, Inc. We are always looking to improve the services we offer you. As such, we will be conducting mail server update. You may experience delay in incoming emails for a few seconds during the time below. The schedule is as follows: * USA Pacific Daylight Time - Aug 2nd (Tue) 9:00 - 9:30am * Japan Time - Aug 3rd (Wed) 1:00 - 1:...

PSPINC What

PSPINC What's New Newsletter Vol. 126 "Business Competition"

Making it today in business can be difficult. And one of the reasons why is because of how competitive the small business world can be. The best way to combat that is to always be aware of what your competitors are doing. While trends in your industry will come and go, seeing which ones perform well will help you stay ahead of the game. When looking at your competitors, you’ll want to look at what...

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