We know it’s important to keep web content to a minimum and try to get our point across in as few words as possible. Too much text on a screen is a turn off, and people feel overwhelmed by it.We also ...
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What are keywords?In terms of SEO (Search Engine Optimization) and websites – keywords are the words and phrases that define your content. If you take a single web page and you only look at the text, your keywords are the words or phrases that appear repeatedly. Why are they important?When someone goes to a search engine they type in keywords or “search queries.” Keywords are the road between what...
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What is a backlink?A backlink is a hyperlink from one website to another website; they’re also called “inbound links” or “incoming links.” Why do they matter?Ultimately, backlinks matter for search engine optimization (SEO) purposes. When multiple websites link to the same web page, it signals to search engines that this content is worth linking to. Backlinks are a way of vouching for a web page o...
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A good website often comes with some kind of form for prospective customers to fill out. The objective is to gather more information, whether it be as simple as an RSVP, or an inquiry about a service such as catering, or something more complex like an employee application form. What many people don’t realize is you don’t have to modify your existing website to add a form that suits your needs. Wit...
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What are internal links?Internal links are hyperlinks that point to a subpage within the same domain. In other words, internal links point to another page on the same website. Why do you need internal links?Internal links fulfill a few different purposes. They provide site architecture by linking web pages to each other and creating pathways within your website. These pathways are beneficial for u...
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