Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” That’s great advice, especially when it comes to business communication. The only thing I would add – in respect to business – is to keep repeating a consistent message if you want it to stick with people. With all the distractions around us, and all the information and advertisements circulating for other...
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I strongly believe relationships in business – a company and its customers, a company and its employees, a manager and team – must work like a marriage. Both parties must mutually benefit, reciprocate, and want to engage in a healthy relationship. And healthy communication in those relationships include being genuine and clear, sharing not only the goods, but sometimes the bads and the risks. It r...
Has anyone ever asked you, “So what is your point? The point we try to make to someone can easily get muddled with extra words and long explanations, or it can get confused by lack of tone over digital communication. So how do we get to the point faster and make communication more effective? Here are some points to consider:State your point up front. It’s important you know what your point is befo...
Communication is a very broad topic in business – it includes internal communication between staff, from management to employees, and it also includes external communication to the public through branding, advertising and PR.One of the key elements in business communication is persuasion. How do we get people to trust us, believe our stories and get on board with what we do? A big part of doing th...
Last year Google announced that it would be shutting down Google + due to low user activity and maintenance issues. That shutdown will now begin starting in February and April. As of February 4th, you...
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What is ranking?When you type something into a search engine there are typically 10 website links that appear on the first page, with multiple pages of results that follow. The position at which a website is listed is considered its ranking; the higher the position, the better the ranking. Websites that appear lower down the list of links have a lower ranking. How do search engines rank?Search eng...
We know it’s important to keep web content to a minimum and try to get our point across in as few words as possible. Too much text on a screen is a turn off, and people feel overwhelmed by it.We also ...
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