Over the last decade, some companies have announced their support for or opposition to a social issue. And it’s happened much more in the past few years as there’s been more evidence of customers purc...
The end goal of every company website is to drive conversions, increase website traffic, and grow sales. So, it’s important for every company, regardless of industry or niche, to update its website regularly. But your business website could also use a complete redesign every two or three years to stay up to date with everyone else. If you don’t, you risk keeping website elements that not only fail...
When developing products for your business, it’s important to remember your audience. Regardless of what industry you’re in, customers regard you as experts. And you wouldn’t be running a small busine...
Outbound marketing encompasses more of the promotional aspects of marketing; cold calling, TV ads, print ads, and even social media ads. Inbound marketing, however, follows a different approach. Inste...
For small businesses, transparency towards your customers is important. Especially if it affects a potential customer’s overall experience with the brand. For example, if one of your products is low i...
3D printing began in the early 1980s when Hideo Kodama developed a rapid prototyping system in Japan. In the simplest terms, 3D printing is the process of creating three-dimensional objects from a digital file. 3D printing starts with 3D software, which will create a printable file. Then, to prepare it for the printer, it’ll slice that file into hundreds or thousands of layers. After that, you can...
If you’re struggling to sell products or services for your business, think about your customers. After all, they’re the ones who will be purchasing and using them. How can customers use your product o...
Our founder and CEO, Ken Uchikura, just got back from his trip to Japan and brought back some snacks for us to try at our Bellevue office! Thank you, Uchikura-san! Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007 PSPINC Creates Tools For Your Business Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to...
Word-of-mouth is one of the most underrated yet effective marketing tactics today, even in the face of growing digital avenues. It’s why so many companies have a referral system or an affiliate marketing program in place. A referral system utilizes recommendations and word of mouth to grow a business’s customer base and network. An affiliate marketing program is a little more specific and is more ...
Regardless of what kind of business you’re in, the end goal is the same: increase sales for your company. There’s a lot that goes into getting a potential customer across the finish line. All of these...
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