If you’ve ever worked in the marketing or sales field, you may have come across the term customer persona. But no matter what industry you’re in, creating a well-rounded persona is crucial in developing a strong and effective marketing strategy. Personas take the targeting process one step further by creating a fully-developed customer as if it were a real person. By definition, a persona is a com...
We’re excited to share with you the beta launch of Loud Nerds — an online directory for technical professionals to showcase their services and to be found by prospective employers.Loud Nerds provides a new avenue for freelancers and small technical companies to connect with new customers. Not only helping increase their revenue, but also assists in making those valuable business connections all sm...
Pass Wizard, a cloud-based password management service that is currently in beta, will officially release soon. As of now, you can store 30 passwords for free, so please register and try it out. If you want to store more than 30 passwords, you can get our paid account, which will cost $19.95/year and will not have a password limit.Additionally, you can apply for multiple accounts with a group admi...
With the explosion of content creators over the past ten years, give or take, content monetization has changed the way people make money online. To start, content monetization is the process of making money off of the content you produce. This content could virtually be almost anything: videos, images, audio, text, or a combination of these formats. The most obvious examples consist of influencers...
I want to attract people to my website. There are many ways to do that like advertising online or optimizing the site for search engine optimization (SEO), but have you thought about something more ba...
Creating a visually appealing website is crucial for any business. But it can be a daunting task for a non-designer. Perhaps that’s why many businesses outsource this task to companies like Pacific So...
Why do companies, organizations, and sole proprietors have websites with their own domain names? Have you ever wondered why you need a unique domain name for your website? The answer is simple. It’s t...
Although AI seems like a newer concept, it’s actually been around for quite some time. In fact, the first instance of modern AI happened in 1956 at the Dartmouth Summer Research Project on Artificial Intelligence (DSRPAI). There, the term, artificial intelligence was coined after Allen Newell, Cliff Shaw, and Herbert Simon presented their program, the Logic Theorist, designed to imitate the human’...
Have you ever wanted to collect information from your customers on your website? There are many times when you would like to receive your customers’ input. And many do so by creating a survey or an inquiry form. Without input from your customers, your website is just a medium for transmission and reporting.Since its beta release in 2011, Pacific Software Publishing Inc. (PSPINC) has been operating...
When you think of branding, you probably think of the big brands: Apple, Coca-Cola, Netflix, you name it. For brands as big as those, you can almost immediately picture their logos. And that’s the tru...
An all-new multi-service login for your PSPINC web apps!
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