RakiRaki Ramen is a popular Japanese restaurant known for its authentic ramen dishes, along with a wide variety of Japanese foods.
In April 2024, the client came to us and we sat down with them to learn more about their business, their pain points, and what they needed. Specifically, they were seeking expertise in better managing their ad campaigns. They had originally run four Google Ad campaigns, two for each of their restaurants: RakiRaki Ramen and The Yasai (their vegan restaurant).
Since they were running two ads for each restaurant, we found that their ads overlapped with each other since they were targeting similar keywords. As a result, they exceeded their overall marketing budget while running ineffective ads. They’d tried to manage the ads themselves while getting help from a Google representative, but they were not happy with the results.
After our team looked over the client's previous Google Ad campaign, we recommended they consolidate their ads into two ads overall; one for each restaurant, rather than two each. After consolidating their ads, they no longer had to worry about surpassing their overall marketing budget because they were only paying for two ads now instead of four.
While reviewing their campaign, our team noticed their ads were previously budget-constrained and the keywords didn’t include anything specific to ramen or vegan options. So, we recommended they increase their daily ad spend and add more relevant keywords, which would result in more people finding the client’s restaurants.
In our initial meeting with the client, they also expressed interest in reaching tourists visiting San Diego. When our team looked at their ad’s target audience, however, we found they were only targeting those local to San Diego, so we adjusted the ad to show to anyone in the United States interested in going on a trip to San Diego.
After making those changes, the ad started reaching a larger, more relevant audience. The result of those changes particularly showed in RakiRaki Ramen’s large increase in conversions. In just one month, RakiRaki Ramen’s conversions increased by 224.71% (From 250.63 to 813.83), and it continued to grow as the ad kept running.
After two months, conversions increased an additional 4.3% (from 813.83 to 848.81) and their conversion rate had increased by 4.35% (from 17.73% to 22.08%) since we had started managing their Google Ad campaigns.
increase in conversions in 2 months
If you are looking to grow your small business online, please contact us. We have the experience and expertise to help you create an effective Google Ads campaign.
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