When you think of music streaming today, you think of Spotify. And there’s a reason for that. Over the last five years, the number of premium Spotify premium users grew from 71 million subscribers in 2017 to 205 million subscribers in 2022. Compared to Apple Music’s 78 million subscribers as of June 2021, Spotify reigns supreme in the music streaming industry. And Spotify has so much market share ...
When you want to look for a new restaurant to go to or get your car serviced, the first place you’ll look is Google. The same can be said when you’re looking for any kind of service from a business. After entering your query into Google, the first thing that’ll pop up is a list of businesses in your local area. And right below those business names, you’ll find their overall rating. The last thing ...
Contactless payment, also referred to as tap-to-pay, refers to tapping your card, smartwatch, or smartphone to pay for something via a point-of-sale (POS) system. The most popular examples are contactless credit cards and e-wallets. Contactless credit cards have a radio wave or a Wi-Fi symbol turned on its side, either on the front or back of the card. E-wallets are apps that link your credit card...
In case you missed it, Google Analytics is sun-setting Universal Analytics (UA) at the beginning of next month. In 2020, Google Analytics introduced Google Analytics 4 (GA4), giving users the option to use either. Now, to favor GA4 over UA, Google Analytics will stop collecting and processing data for UA properties starting July 1st. With more users becoming concerned about their privacy online ov...
For companies looking to expand their business, one way to do so is by selling and promoting their offerings in a foreign country. It opens opportunities for your business to sell to a new audience, which will, in turn, increase overall revenue. But it doesn’t mean it’s easy. Marketing to another country comes with its own unique challenges, ones that you may not initially realize when starting th...
Unlike traditional marketing efforts, content marketing doesn’t promote by directly selling to potential customers. Instead, it pulls people in with educational and entertaining content. This content can be through blog posts, social media posts, videos, and email content among others. With content marketing, you aren’t trying to sell anything; instead, your goal is to educate and entertain people...
Ever since Elon Musk acquired Twitter, many users have been itching to find a viable replacement. So far, some have found solace in Mastodon and Bluesky, a newer app launched and endorsed by co-founder and former Twitter CEO, Jack Dorsey. But now, Meta’s thrown its hat in the ring with its upcoming text-based app. It currently doesn’t have an official name, but internal Meta staff members call it ...
If you didn’t already know, Pacific Software Publishing Inc. (PSPINC) started as a one-man operation in 1987 by our founder, Kenichi Uchikura. While we’re known for our web hosting services, the original vision for this company was to popularize the PC in Japan, which was aided by the fact that our CEO is Japanese. Since then, PSPINC has grown immensely as we now offer multiple different digital p...
Facial recognition technology identifies and confirms someone’s identity using their face. Along with fingerprint validation, DNA matching, eye recognition, hand geometry recognition, voice recognition, and signature recognition, facial recognition is a type of biometric identification. And it’s growing in popularity, as we see via the TSA’s new pilot program, where they use facial recognition tec...
Online forms, or web forms, allow customers to enter valuable information. It could be as small and simple as their name and email address, or it can include payment information. Regardless, businesses can use online forms for multiple reasons: · Sell products. · Onboarding new employees. · Capture new leads. · Create an email mailing list. · Gather feedbac...
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