Marketing for your business doesn’t just consist of creating content and advertising it; it requires some analysis to result in an effective outcome. That’s where marketing analytics comes in. Marketing analytics refers to using data to evaluate marketing activities for their effectiveness. To make it easier, there are three parameters of marketing analytics you should keep in mind: the past, the ...
Today, people have built many websites using popular web builders that make it easy for non-technical people to create a website. But as great as that is, many of those sites end up looking the same, just with different content. This isn’t to say that there aren’t great website templates out there because there are. But because of how popular these sites are, it results in a lot of similar-looking...
Today, we’re happy to announce that our web hosting service, Dreamersi, has a new feature! For customers on the new V5 version, now you will be able to install WordPress to your website in just a few clicks. 1. Navigate to your Custom/Wordpress web platform 2. Click 'WordPress Installer' 3. Click 'Install' 4. Confirm the WordPress Data Configuration info and click 'Complete Setup' 5. Finish WordPr...
A large part of digital marketing today is creating content, but it can get exhausting having to constantly create new content for your business. That’s where repurposing content comes in. For those worried about Google and other search engines penalizing your site for duplicate content, it’s important to point out that repurposing content is not copying and pasting the same exact content and publ...
We’re excited to announce an OS and version update for WebdeStats2, the Dreamersi web access statistics feature. The items affected by this version update are as follows. * Please note that some data may change from the previous version. Updated security for arbitrary code execution Ignored keyword data longer than 80 characters Previously recorded 80+ character keyword data will no longer be vi...
Social media is one of the easiest and most cost-effective ways for small businesses to market themselves. But for those who aren’t trained or experienced in design, creating visually appealing posts isn’t always easy. And we’ve probably all seen our fair share of less-than-ideal graphics floating around the internet. That’s why Canva, an online graphic design tool, is so helpful to even experienc...
Deepfakes are images, videos, and/or audio that are digitally altered to convincingly appear to be something else using artificial intelligence (AI). AI development has been progressing rapidly over the last few years, and deepfakes are no exception. With how popular they’ve gotten over the last few years, it’s become much harder to detect what’s fake and what isn’t online. And with it, the concer...
CRM stands for customer relationship management and refers to the overall process and system companies used to manage and analyze customer interactions with the goal of improving customer service relationships. With effective CRM software, it’s easier to track your business’s overall growth, efficiency, revenue, and profit. It gives you a good overview look at your clients as well as your employee...
When people think of Apple, they think of its breakthrough products like the iPhone, the iPod, the iPad, and the Apple Watch. Apple is a multi-trillion-dollar company, as it surpassed the $3 trillion mark last year and was the first company to pass the $1 trillion mark back in 2018. But the brand’s success comes from more than just incredible products. It also comes from their organizational struc...
Expanding your business to a foreign country is about more than just translating content. Language is complex, so even though the terms might be similar, they might not mean the same thing. Localization takes translation a step further by putting the foreign country’s culture into consideration. And sometimes, it can cause you to change your mind about expanding your business there if it doesn’t f...
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