Kayo Piano Studio, led by Kayo Harada, offers piano lessons for all ages in Torrance, California.
In March 2023, the client came to us and we sat down with them to learn more about their business, their pain points, and what they needed. Specifically, they were seeking to add more piano students to their classes.
“They are responsible for our advertising operations... monitoring our ads, and consistently explaining the results using graphs and other easy-to-understand formats.”
Once we determined Kayo Piano Studio’s target audience, our team conducted additional research to ensure their ads would be as effective as possible by including high-performing keywords in their headlines. Then, we created their ad campaign with a starting budget of just $5 a day, focusing on maximizing clicks and phone calls.
After less than five months of successful ad performance, we noticed the ads reached their daily limit midday, indicating continued high demand for piano lessons. Since the budget constraint caused the ad to stop appearing midday, we recommended they increase their budget to $8 a day.
In addition to setting up and managing their Google Ad campaign, we also helped optimize their Google Business Profile and website for search engines (SEO). After reviewing their website and Google Business Profile, we advised Kayo Piano Studio to add more videos, pictures, and testimonials to their website, which helped increase the client’s overall user engagement and conversions.
“Even though we have just started, we have already received numerous inquiries and are seeing results. I'm glad I took the plunge.”
Our team’s hard work paid off when our clients’ number of students increased by 125% (from 40 to 90 students) in just one year since we started their Google Ad campaign. As of June 2024, we continue to run their Google Ad campaign, which commands 18.36% of the search impression share. That’s nearly double compared to the six other competitors running ads in the same market, which is impressive for an ad that runs on a low daily budget of just $8 a day.
increase of students in one year
If you are looking to grow your small business online, please contact us. We have the experience and expertise to help you create an effective Google Ads campaign.
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