PSPINC What’s New Newsletter Vol. 124 “Simplifying Sales Cycles”

When selling products, it’s essential to always think about the sales cycle from the customer’s point of view. Many content management systems (CMS) have built-in or additional features that make it easy to set up a payment portal. But you can still inadvertently make the purchasing experience complicated or too invasive. For example, if users have to get through too many pages before they get to the end, they’ll likely bail midway. Or if you’re asking for personal information that customers don’t think is necessary, they won’t be willing to share it. Instead, they'll shop elsewhere.

While the purchasing stage of the overall customer journey may seem simple to you as the business owner or developer, it doesn’t mean it’s easy for the customer. If you’re unsure how easy it is to purchase something from your site, try it out! Act like a customer by going to your website. Then try purchasing your product. If there are too many steps in the process, get rid of some. If the questions are too personal, take them out because, odds are, you probably won’t need them. So, when selling a product on your website, pay special attention to how the customer will go through the sales cycle. Then, eliminate everything that could cause a customer to abandon the process and simplify it everywhere you can.

Pacific Software Publishing, Inc. 1404 140th Place N.E., Bellevue, WA 98007

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Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.