12/14/2021

Most of us have seen and used social media. If you are reading this article that is almost a certainty. We use it to share vacation photos, life updates, birthdays, anniversaries, cat photos, etc. However, there is a business application for social media. If you aren’t considering the benefits of social media for your business, you may be short changing yourself.

Today we are talking about 5 benefits of using social media for your business - let’s get started!

Make human connections with your customers

In most cases, your website is there to present information for your customer. From there, they will make an independent decision based on what you are offering. Unlike a traditional brick and mortar store, you have limited opportunities to engage with your customers.

By using social media, you have the opportunity to converse with your customers in comments and direct messages. In many cases this will allow you to offer superior customer support and really let your customers get to know you.

Bring attention to your brand

The more spaces that users see your brand, the more they will grow to know and trust it. Using your brand identity (both visually and written) repetitiously over time will help customers keep your business in mind when they need it.

However, be careful not to overdo it. Your posts should seem organic, helpful, and entertaining. Simply advertising your products and services on a daily basis won’t likely lead to the brand recognition you are looking for.

Present yourself as a knowledgeable industry leader

Social media is a fantastic space to present yourself as a leader of your field. Share tips, industry studies, etc. to not just sell yourself, but actively help your customers.

For more long form content you can share links to blog posts. Not only will you help your customers, but you will drive more traffic to your website through your blog. Which is a fantastic opportunity to encourage them to click around and see what you have to offer.

Increase traffic to your website

We just touched on it, but driving website traffic is super important. Whether it is through blog posts, direct links to products you have on sale, etc.

Make sure you are tracking website traffic with Google Analytics so you can directly observe where your referral traffic is coming from. This will help you in determining which social media platforms are the most effective for your target demographic. Allowing you to focus on what works to best grow your business.

Generate leads and potential sales

The ultimate goal of any business is to make sales and generate revenue. Social media is a great way to communicate directly with your customers, or those considering becoming a customer. If you are running a sale or special event, you can provide links or details on those as well.

It’s a fantastic way to capture leads, and potentially generate more sales. Making social media a fantastic sales tool to help grow your business.

—

If you have yet to set up the necessary social media accounts, or you have neglected focusing on it, you may want to consider revisiting it again. With such a large segment of your customers likely on social media, it’s a tool that is worth paying attention to.

If you have any additional questions, need help getting started, or want to level up your social efforts - please let us know. We can be reached by email or you can call us toll-free at 1-800-232-3989.

Pacific Software Publishing, Inc.

1404 140th Place N.E., Bellevue, WA 98007

PSPINC Creates Tools For Your Business

Pacific Software Publishing, Inc. is headquartered in Bellevue, Washington and provides domain, web, and email hosting to more than 40,000 companies of all sizes around the world. We design and develop our own software and are committed to helping businesses of all sizes grow and thrive online. For more information you can contact us at 800-232-3989, by email at info@pspinc.com or visit us online at https://www.pspinc.com.