At the end of every year, the Pantone Color Institute picks the "Color of the Year". The process isn't arbitrary and they take into consideration a trend analysis. It is a result of experts reviewing world influences within many genres such as art, fashion, entertainment, and travel to name a few. They also take into consideration the 'emotional history' of the color.
It's not surprising that because of the year we have had in 2020, the selection process for 2021 was anything but normal. Instead of choosing 1 Pantone color of the year, the Institute chose 2! The official colors of the year are Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating (yellow).
To the average person, it may represent perhaps a gray start to the year with the "illuminating" hope of what could come.
In reality, gray represents wisdom and dependability. Illuminating is symbolic of energy and light (no surprise). The pair represents how we need optimism and positivity, but to get there we need strength and wisdom.
What do you think of the official 2021 Pantone Colors of the Year?
At PSPinc we focus on design when we develop websites every day. So we are always looking at future trends and technologies.
If you have a website that is in need of a design refresh, let us know.
We have professional designers on staff that are here to help you start 2021 off right. You could say we have the wisdom and dependability of Ultimate Gray to build your next Illuminating website!
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