Do what others do not like to do

Vol. 6

You can choose to do a job that everybody wants to do or choose one that everybody does not want to do. I am not talking about dream jobs like “Professional Athletes”, “Movie Stars”, “Singers” and so on. I am also excluding any job that requires specialized education like “Doctors”, “Nurses”, “Pilots”, etc. - I am talking about ordinary jobs.

When growing up, you may not have wanted to be a Garbage Collector, Undertaker, Septic Tank Maintenance Technician, or Janitor. However, some people choose or are forced into doing these types of jobs that people usually do not like.

Why?

There is something called the “3Ks” in Japan. (1) きつい Kitsui (2) 汚い Kitanai (3) 危険 Kiken. Which can be translated to (1) Hard, (2) Dirty, and (3) Dangerous. Based on those three factors, people stay away from these types of jobs, but society needs these positions filled. In reality, the jobs that people do not like often pay better and are much more secure than the jobs that people like.

When you look for a job… better yet, when you are looking to start a new business, you should look for what people really need instead of what you want to do. If people need your work, you can make a living. It is the choice I made when I started my company … find the needs and fill them … the hard way.

Kenichi Uchikura
President / CEO
Pacific Software Publishing, Inc.

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